Combine Digital Marketing Course by SKD EDUCARE Duration – 25 Days

Digital Marketing Course by SKD EDUCARE   Duration  – 25 Days

SKD EDUCARE offers an extensive Digital Marketing Course designed to provide participants with in-depth knowledge and hands-on experience in online marketing strategies. Delivered through personalized one-to-one video calls, the course covers a wide range of digital marketing disciplines to help individuals and businesses build a strong online presence and achieve their marketing objectives.

• Objective: To develop proficiency in various digital marketing techniques and tools, enabling learners to create, manage, and optimize effective digital marketing campaigns.
• Course Content:
  • Introduction to Digital Marketing:
    • Overview of digital marketing and its role in modern business.
    • Key digital marketing channels and their benefits.
  • Search Engine Optimization (SEO):
    • Fundamentals of SEO and its importance in driving organic traffic.
    • Detailed keyword research, on-page SEO (meta tags, headings, content optimization), and off-page SEO (link building, guest blogging).
    • Technical SEO: Improving site speed, mobile optimization, and structured data.
  • Content Marketing:
    • Developing a content marketing strategy to engage and convert audiences.
    • Creating compelling content: blogs, articles, infographics, and videos.
    • Content distribution: Social media, email newsletters, and content partnerships.
  • Social Media Marketing:
    • Crafting effective social media strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
    • Content creation, scheduling, and community management.
    • Running social media ad campaigns and analyzing engagement metrics.
  • Email Marketing:
    • Building and segmenting email lists to target specific audiences.
    • Designing and automating email campaigns, newsletters, and drip marketing.
    • Analyzing email performance metrics: open rates, click-through rates, and conversions.
  • Pay-Per-Click (PPC) Advertising:
    • Setting up and managing PPC campaigns on Google Ads, Bing Ads, and social media platforms.
    • Keyword selection, ad copywriting, and bid management.
    • Measuring and optimizing ad performance to improve ROI.
  • Analytics and Reporting:
    • Utilizing tools like Google Analytics, Facebook Insights, and other analytics platforms.
    • Tracking and interpreting key metrics: traffic sources, user behavior, and conversion rates.
    • Creating actionable reports and using data to refine marketing strategies.
  • Digital Marketing Strategy:
    • Developing a comprehensive digital marketing plan aligned with business goals.
    • Integrating different digital marketing channels for a cohesive strategy.
    • Budget planning, campaign execution, and performance evaluation.
  • Emerging Trends and Tools:
    • Staying updated with the latest trends and technologies in digital marketing.
    • Exploring tools for marketing automation, customer relationship management (CRM), and advanced analytics.

This course aims to provide participants with a thorough understanding of digital marketing, combining theory with practical application to ensure they can effectively implement and manage marketing strategies that drive results.